Branded Documentary
Chasing Microns
An intimate look into the challenges of independent watchmaking.
Credits
Client Horage
Production Company Eutopiafilm
Producer Alexander Immler
Cinematographer Niki Waltl, Aac.
1st Assistant Camera / Edit & Color Franco Avi
Prodcution Design Monelle Schäfer
Production Design Assistant Noemi Baldelli
Prodcution Sound Mixer / Soundesign & Mix Boris Fehringer
Hair & Make-Up Sandra Schubert
Gaffer Sébastien Biollaz
Electricians Didi Künert
Title Design Mathias Obmascher
Animations Projektr
Additional Photography Brian Griffin
Story
Chasing Microns is a full 25-minute documentary that delves into the past and present of Horage with a glimpse into the future. A must-watch for any enthusiast wondering what it takes to perform at the pinnacle of the Swiss watchmaking industry.
In Chapter 1 of Chasing Microns, Tzuyu Huang the founder of Horage provides an inside glimpse into her journey to Biel/Bienne, the origins of Horage and the people that would help make a movement.
How did veteran engineer Florian Serex meet Horage and help the team tackle the herculean task of making their own calibre? It's all inside Chapter 2 of Chasing Microns.
Jonas Nydegger has seen Horage through each major movement development. He provides an insight into what it takes to develop high-precision movements and what sets Horage's engineering focus apart from the majority of brands operating in the Swiss watch industry. It's all inside Chapter 3 of Chasing Microns.
25 years ago Landon Stirling followed a dream of living and working abroad. The life experiences garnered helped shape him into a multi-faceted brand builder. In episode 4 of Chasing Microns Landon shares his back story and how his unique take on branding has helped Horage etch out greatness.
What does it take to be the next great Swiss independent today and into the future? Horage CEO and co-founder Andreas Felsl shares the challenges and the key components needed when the odds are against you. It's all inside the 5th and final chapter of Chasing Microns.
